Quick Overview
This project was created to outline the Education Specialist Degree in Instructional Technology at Coastal Carolina University in Conway, South Carolina. Inspired by the mascot and "Chant's Up" gesture, this was designed and developed with the University's branding as the foundation of the design.
Audience: Potential Education Specialist Graduate students in the Instructional Technology program
Responsibilities: Visual Design, Video Learning Object
Tools Used in Development: Camtasia, LogicPro, Canva, PhotoBooth, BlueYeti Microphone, Valera Green Screen, Ring Lights
Process & Skills Demonstrated:
Camtasia was used to produce a a color-keyed talking head (with cutaways) instructional video in 16:9 resolution/ horizontal orientation. This production demonstrates technical proficiency using basic cutaway techniques. Color key compositing with good lighting and a uniformly colored background (green screen) was used so that it could be easily extracted. For the best quality audio, a Logitech for Creators Blue YetiPremium Multi-Patter USB Mircophone was used. Mayer and Clark Instructional Design theory was carefully considered to create a judicious combination of audio, video, graphic, screen capture, and text . Consistent, predictable rhythms were created. I used the CRAP Principles throughout starting with the Contrast of the teal background and my black clothing. I also used contrast when designing the powerpoint colors to make the elements stand out. Consistency of the narration was created through repetition of the CCU "Chants Up" sign 👌🏼 for the Top 5 Reasons to consider CCU's Ed.S program. Repetition was also used throughout with the design of the slides. Alignment was carefully considered when building the text on the slides to allow for additional information to be displayed or for a talking head. Proximity was used when adding related elements to certain talking points throughout.
